PMG ONE GROUP main advertising services

 

 

Contextual advertising in Google Ads
Setting up and launching advertising campaigns in the Google search engine.

By implementing effective Google advertising campaigns, you will not only increase your reach, but above all, you will get customers and increase the number of conversions.

Display advertising
Placement of banners or videos on various sites and search results.

You will always be aware of the current state of the advertising campaign. Control processes through an advertising account that is linked to the project.

Videos advertising
Native integration of commercials and banners on YouTube.

Using YouTube as another place to broadcast graphic banners, we tailor the message to the interests of customers.

Google shopping
Launch of product advertising, effective promotion with the help of partner resources.

This is a special type of advertising campaign in Google search, which helps to present offers from the assortment of the site to people who are interested in similar products.

Google performance max
Automated campaigns, with ad impressions on all Google platforms.

This is a new type of automated advertising campaign based on the built-in analytical capabilities of the search engine.

Local advertising
Boosting your offline location with local Google ad campaigns.

This is an effective way to attract potential buyers who are in close proximity to a particular office. Using geographic data to restrict a keyword avoids competition from national brands and reaches local audiences.

Advertising on marketplaces
Placement, advertising and promotion of goods on the largest marketplaces in the country.

A marketplace is an online showcase where different sellers can list their products and services. And buyers, in turn, get the opportunity to conveniently choose between different offers.
At the moment, marketplaces account for about 62% of all online sales in the world.

Price aggregators
Creation and placement of advertisements on popular aggregator sites.

For Internet users, access to such sites is free, and stores and companies pay for the placement of their goods. The profit of price aggregators is generated by paying the seller. Either a fixed amount is charged for the publication of goods, or the transition of potential buyers from the page of the site to the store. This model is very similar to paying on the principle of contextual advertising services.

Audit of advertising campaigns
Analysis of statistical data, development of proposals for optimizing campaigns.

We optimize advertising costs, reduce the percentage of bounces or quick transitions from the site, increase conversion.

Main work steps

Product/category analysis

At the first stage, it is important to determine what product we are working with and what promotion tools we can use.

 

Demand, Geo, Platform Analysis

The study of these features allows you to more accurately determine the target audience and its needs, choose the ways and tools of interaction.

 

Competitor analysis

Without analyzing competitors, it is impossible to form an individual promotion strategy, take into account other people's successful experience and avoid mistakes.

 

Keywords + ads

Working with semantics is an integral part of creating ads for contextual advertising. They are the ones who bring potential customers.

 

Promotion strategy

The development of a promotion strategy is always carried out individually. Further, it is optimized during implementation for better results.

 

Media plan in the context of advertising tools

The media plan allows you to systematize the work on advertising, close the gaps and correctly implement the promotion strategy.

 

Reporting (daily, weekly, monthly)

Generating reports and providing them to the client is an integral part of our work. The results are transparent and understandable for you!

 

What is SEO website optimization and what does it include?

SEO website optimization is a set of web promotion strategies and tools applied to a website page so that it appears organically in the top positions of search engines. Which as a result leads to an increase in traffic and conversion on the site.

 

SEO audit

• Before starting work, a thorough analysis of competitors and an audit of the site is carried out, the structure, content, compliance with applicable standards and other elements that affect visibility in the search engine are analyzed. Based on a detailed analysis, an optimization strategy is developed, and work is planned to promote the site.

 

Internal optimization

• On-page seo optimization of a website refers to the adaptation of a website to the requirements of search engine algorithms and user needs. A number of measures are being introduced: improving the logical structure of the site, optimizing meta tags, preparing an appropriate structure for text titles, optimizing page speed, modifying the crawl budget, etc.

With the help of our specialists, you can achieve high click-through rates, conversions and overall positive returns from an advertising company at a low cost and in a short time.